Sell More Wine with Enolytics
Services: tactical audit, fractional CMO, strategic maps, brand identity
The Challenge
Enolytics came to North Node Marketing seeking to grow brand awareness and increase inbound lead generation. They needed to communicate the value differential of their product while reaching new audiences without a dedicated marketing team.
The Direction
North Node Marketing provided a comprehensive digital audit and strategic marketing plan which identified core brand pillars, key positioning opportunities, and top-of-funnel messaging, such as the Data Iceberg, at left, which offers a clear explanation of the Enolytics value differential through a familiar visual metaphor.
The Result
- Enolytics was able to eliminate their paid ad spend and drive impressions through organic content, growing brand impressions by over 130% and social following by over 25%.
- Branded search impressions and clicks-to-site grew by 300%
- Lead conversion rates increased by 58%.
All measurements taken over a two-month time period.
Take a Trip to take a Trip with Susannah Graven, LMT, LPF
Services: brand identity, website design, project management
The Challenge
Susannah Graven, LMT, LPF, came to North Node Marketing seeking a website design and strategic launch guidelines for a new wing of her business: licensed psilocybin facilitation. Simultaneously, Susannah wished to promote Oregon’s Rogue Valley as a world-class destination for medical tourism.
The Direction
North Node Marketing led the creation of a new website with fully branded copywriting, balancing the wild and inviting beauty of the Rogue Valley with the depth of Susannah’s inner-journey work.
The Result
Developed in partnership with Colee Software Services, the new page design delivers an immersive user experience, clear service details, and a strong value proposition that inspires journeyers to choose Susannah’s facilitation experiences in Oregon’s Rogue Valley. The result is an elegant, modern digital presence that brings her vision to life while honoring her distinctive, charismatic voice.
North Node Marketing 